So, I am sitting here in class, once again. Waiting to present my short topic on the Spiral of Silence Theory. And I am watching other groups present, as usual. So, what is a topic I learned about? Besides Brad talking about how he is an evil mastermind. This man Brad goes crazy with his presentations. This man has some wild ideas about the school, and he reveals their propaganda.
Online Influencers - Presented by Erica Williams
Erica states the an online influencer is "a person who as become well-known through the use of the internet and social media, and uses celebrities to endorse, promote, or generate interest in specific produces, brands, etc., often for payment". These influencers are usually spokespeople for brands, and they help advertise it to consumers (us).
Erica states that influencers use six mechanisms: credibility, trustworthiness, attractiveness, expertise, popularity, and familiarity. Credibility and trustworthiness is the most important of these mechanisms.
Now, online influencers have lots of effects, that range from creating new job opportunities, to ruining the reputation of the brand and themselves, through their actions. They can spread awareness of things, but can also spread misinformation or disinformation that can help or hurt the general public. Erica believes that influencers have a positive impact on the world, but I do want to make sure I am thinking about how they affect me. Luckily for me, I don't follow any.
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